Avoid getting your e-mails marked as spam

Technically, there is no scientific nor explanation, nor solution for this, but there are ways to avoid it at least by a minimum. Rule number one is to put yourself in the recipients shoes and wonder – would I mark this as spam?

  1. Let your customers know that you will be sending them e-mails and when to expect those.
  2. Make it easy and visible for them to unsubscribe. You would rather want them to just leave the delivery list than let them mark your mails as spam.
  3. Make it recognizable from whom the mail is from. Use your brand and design techniques.
  4. The subject line and the content should go hand in hand – match. Otherwise, it would make the customer feel like a fool and definitely mark it as spam.

Most importantly, deliver value. Make it worth their time.

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