At the beginning, let’s understand what business process means. The business process is when we structure different tasks, set activities and steps to accomplish the purpose. So, what does business optimization mean? Business optimization is a last step of business…
Imagine how much various data about us is processed every single day. It can be our telephone numbers, names, surnames, photos, videos, data of GPS, etc. In May 25, 2018, General Data Protection Regulation (GDPR) will enter into force. This…
Marketing automation (herein-after MA) is not that simple anymore – send an e-mail, track the clicks and opens, landing page statistics, passing the info to the sales team… More than a half of marketers of various companies believe that they…
90% of SMS are read within the first 3 seconds. Amazing, isn’t it? There are huge amounts of opportunities and benefits that marketers often ignore. The first, most important thing is for the consumers to deliberately opt-in for the messages, plus,…
SMS has proved popular across a range of industries because it’s so simple, quick and a campaign can be pulled together right at the last minute; however it still needs some thought and planning to ensure you get the…
SMS messaging is one of the best tools for promotions and alerts, but it is important to learn how to use this platform effectively and get the most out of it. Here we’ll give you some do’s and don’ts! DO’S…
Technically, there is no scientific nor explanation, nor solution for this, but there are ways to avoid it at least by a minimum. Rule number one is to put yourself in the recipients shoes and wonder – would I mark…
Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. To avoid shopping cart abandonment you have to make more emails…
The difference between marketing and transactional email is that transactional emails are triggered and based on direct customer behavior, so, after years of experience we come to the conclusion that targeting the right audience and correctly addressing it is the…
Summary in one sentence – when a group of customers is segmented in micro segments and targeted by many small campaigns, the accumulated uplift is much greater than mass-mailing campaigns. If a message is relevant, it makes for a better customer experience. According…