SMS messaging is one of the best tools for promotions and alerts, but it is important to learn how to use this platform effectively and get the most out of it. Here we’ll give you some do’s and don’ts! DO’S…
Technically, there is no scientific nor explanation, nor solution for this, but there are ways to avoid it at least by a minimum. Rule number one is to put yourself in the recipients shoes and wonder – would I mark…
Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. To avoid shopping cart abandonment you have to make more emails…
The difference between marketing and transactional email is that transactional emails are triggered and based on direct customer behavior, so, after years of experience we come to the conclusion that targeting the right audience and correctly addressing it is the…
Summary in one sentence – when a group of customers is segmented in micro segments and targeted by many small campaigns, the accumulated uplift is much greater than mass-mailing campaigns. If a message is relevant, it makes for a better customer experience. According…
Ideas do not come easy. For each newsletter you must come up with a fresh thought and a sense of style. So, how to engage your customers and make them react to your news or products? We strongly suggest to…
E-mail marketing is still considered as the most effective and powerful marketing channel and it takes time and real effort to create an e-mail that will be noticed and remembered. The first thing you notice about an e-mail that has…
According to recent studies, at least 70% of consumers are feeling more committed, engaged more likely to buy from the producer as soon as they get the feeling of being important and unique. It may be challenging for some, bet…
We spend hours planning out every detail of each campaign. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns. With all the hard work that go into our…
The e-commerce era started in 1994 with the first secure online transaction. Since then it has developed tremendously and now, you won’t surprise anyone by offering online services. Let’s take a look on what new challenges and opportunities may 2017…